Advertising

WHY YOU NEED TO SUPPORT GOSPEL AND WHY YOUR GOSPEL SUPPORT BELONGS ON GOSPEL AM 1490 WMBM

  • African American buying power currently exceeds $653 billion.
  • Gospel attracts the largest share of Black female listeners.
  • Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market.
  • Gospel listeners earn a household income over $60,000 per year.
  • Gospel radio listeners are 73 percent more likely than the average adult to be a heavy radio user, listening to an average of 28.3 hours each week. Gospel fans are the most likely of any radio listening group to own their own homes.
  • Gospel listeners are loyal. They listen at work, predominantly at home and on the weekends.
  • Gospel listeners are family-oriented, on average 48-52% of them have children in the home or in college.
  • Gospel listeners spend their money on enjoying the bounty of blessings: they are 45 percent more likely than general urban radio listeners to buy sport utility vehicles, 11 percent more likely to purchase furniture, 11 percent more likely to hold investment products.
  • Gospel fans are 17 percent more likely to play golf, seven percent more likely to attend adult continuing education courses, they are 20 percent more likely to patronize fast-food restaurants.
  • Gospel radio formats are listened to as much as Urban Adult Contemporary stations and Contemporary Hit Radio Stations.
  • WMBM Listeners are loyal listeners and regularly support our advertisers and partnering ministries.
  • WMBM offers more competitive rates, more spot inventory options, and flexible block time options.
  • WMBM is community-involved and sponsors programs and events focusing on spiritual development, health care, and living a better life.

In the Miami/Fort Lauderdale market, no other station gives you full-time exposure to this dynamic audience. No other gospel station or gospel format in this market can help you convert this defined group of listeners into results for your business. Call us now to get your advertising going today.

Information from Arbitron study BLACK RADIO LISTENING 2003 and Interep research as articled in BRE Magazine

WHO LISTENS TO GOSPEL AM 1490 WMBM?

AGES

AGE%TSL WEEKLY
18-2417%119 HOURS
25-3420%21 HOURS
35-4424%23 HOURS
45-5419%18 HOURS
55-6411%17 HOURS
12-44 (OV)12%

GENDER

GENDER%
MALE28%
FEMALE72%

INCOME

less than $25K17%
25 -34K19%
35-49K 27%
50-74K 24%
over $75K 13%

CHILDREN IN HOME (18 and under)

One child 32%
No children 34%
At least two21%
3 or more 11%

EDUCATION

Some College 42%
Less than 12th grade9%
High School/GED 32%
College Grad/More 16%

CAREER

Administrative Support
23%
Professional/Prof. Speciality
13%
Service Industry 16%
Technical Support 6%
Executive/Managerial 7%

WORK HABITS

Work 35 or more hours per week 62%
Work under 35 hours per week 10%
Homemakers
3%
Retired 2%
Other 9%

HOME OWNERSHIP

Own Homes 52%
Rent 38%
Do not own or rent 9%


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